Association E-Broadcasts that Sell Products

Broadcasts that Sell Products
- a source of non-dues revenue

There are two areas where on-demand E-Broadcasts bring in non-dues revenue by selling products.

First – promoting products you already have: from continuing- education programs to books, videos, and publications of all kinds.

Second – by providing the product itself! Similar in content to books, videos and publications. Sold and delivered to the member online. There are various possibilities:

• sell the password
• limit the number of viewings
• allow downloads but limit the copying thereof, and so on.

The Next Step
What would you like to do?

There is a little overlap with the basic training E-Broadcast when on-demand training events are sold as products. Content is specific, and what you decide it should be.

These great online E- broadcasts have the attention of all those broadband users who now represent the majority of time and money spent online. You'll reach more of the audience you really want at a cost of pennies per person, because bandwidth is exponentially cheaper than sending a videotape overnight. And it's better: it's more immediate. It's more personal and powerful, all the benefits of television at a fraction of the cost. And because it's delivered digitally, you'll know precisely whom you're reaching and which messages are resonating.
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The Next Step What would you like to do?

The Next Step
What would you like to do?